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Journal Articles Cahiers COSTECH - Cahiers Connaissance, organisation et systèmes techniques Year : 2017

Which economic model for Google Books? From the user-producer to the pollen society

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Abstract

Can this internalisation strategy carried out by Google via notably its Google Books’ service then be considered as predatory? Formulated in a different way, can the value deductions that Google makes at the occasion of the return of its services be considered as destructive towards the socio-cognitive ecosystem which allows the creation of value itself; or else, on the contrary, does it enhance it or renew it ? We will uphold the thesis according to which we are, on the contrary, in the heart of its economic model which can be defined as the strategic gathering and the development of the contributivity of the user-producer within a society dominated by the numerous externalities which aren’t often taken into consideration by trade. In fact here, Google reaches an upper stage of the learning firm of contemporary cognitive capitalism: by digitizing and making available to the Internauts librarian funds, it invests in the maintenance and the renewal of the socio-cognitive ecosystem itself, by positioning itself directly in a contributive within the pollen society, with an economic model allowing it to benefit from it. Even if we can maintain that the Google firm, on a micro-economic level, develops its activity of value sampling in a contribution economy depending on a mode relatively non-predatory, the question of macro-economic balance remains whole (or even finds itself revived) depending on at least two modes: the regime of intellectual property associated to the traces left by the contributors-browser, and the question of the remuneration of these homo-contribuens.
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hal-03799058 , version 1 (05-10-2022)

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Attribution - NonCommercial - ShareAlike - CC BY 4.0

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Yann Moulier Boutang, Pascal Jollivet. Which economic model for Google Books? From the user-producer to the pollen society. Cahiers COSTECH - Cahiers Connaissance, organisation et systèmes techniques, 2017, 1, ⟨10.34746/cahierscostech31⟩. ⟨hal-03799058⟩
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